Marketing Facts 2009 is the fifth and current edition of the annual publication. This all purpose resource is a compilation of key statistics, insights and benchmarking information that supports marketing planning and decision making.
This one book consolidates the facts marketers want - from well known and trusted sources. It provides a full 360° view of marketing: information on Canadian demographics; industry sectors; marketing media; digital technologies; business issues; HR concerns; and more.
Marketing Facts is a valuable tool for marketers; for those marketing in Canada and those needing to better understand the Canadian business environment. Updated annually with new material, this is a must-have book for any business or library.
